Vice President, Strategic Marketing & Partnerships

Role Overview

The Vice President, Strategic Marketing & Partnerships leads high-priority marketing initiatives that cut across businesses and markets, turning strategic investments and partnerships into measurable commercial and brand impact. The role serves as the central orchestrator for these partnerships, bringing together businesses and markets to shape high-impact ideas, align activation plans and governance, and drive consistent execution and performance visibility.

What You Will Do

Lead the strategy and activation of major strategic partnerships across businesses and markets, develop high-impact partnership ideas and propositions, orchestrate cross-business and market teams, drive activation planning and governance, track performance, and translate results into actionable insights.

Why It Might Be a Fit

A key priority is maximizing the value of OCBC’s major strategic partnerships, creating integrated platforms that can be activated across products, customer segments, and markets. The role also strengthens marketing effectiveness, leading the planning and governance of marketing investment, brand health measurement, and industry recognition.

Requirements

• 12+ years of relevant experience in marketing, brand, partnerships or strategy, ideally within financial services or a large regional consumer business
• Proven experience developing and activating major brand partnerships, sponsorships or strategic marketing platforms with measurable commercial and brand impact
• Strong understanding of integrated marketing, with the ability to connect brand, customer, and commercial objectives across the marketing funnel
• Experience operating across multiple businesses and markets, with an appreciation of local market needs and the ability to create scalable regional platforms
• Adept at working with research, brand tracking, and marketing performance data to identify insights and inform decisions
• Strong strategic thinking and storytelling skills, with the ability to translate complex initiatives and results into clear, compelling narratives
• Excellent stakeholder management and influencing skills, with the credibility to work across Segments, Product, Sales, Finance, markets, and senior leadership

Benefits

• Competitive base salary
• A suite of holistic, flexible benefits to suit every lifestyle
• Community initiatives
• Industry-leading learning and professional development opportunities
• Wellbeing, growth, and aspirations support