Field Marketing Specialist

Role Overview

The Field Marketing Specialist supports O’Reilly’s enterprise marketing programs, with an emphasis on field events, tradeshows, integrated campaigns, and performance analysis. This is a hybrid role, primarily remote, based out of our Santa Rosa, CA headquarters.

What You Will Do

The Field Marketing Specialist will plan and execute integrated campaigns, manage events, and analyze performance. They will also partner with Sales and Marketing Operations to support registration, attendance, engagement, timely lead follow-up, and pipeline progression.

Why It Might Be a Fit

The successful candidate combines strong event experience with analytical judgment, careful execution, clear communication, and responsible use of generative AI and automation tools.

Requirements

• Bachelor’s degree or equivalent combination of education and relevant experience
• 3+ years of B2B integrated marketing, field marketing, demand generation, lead management or integrated campaign experience
• Experience coordinating integrated programs across email, landing pages, paid media, webinars, content, and sales follow-up
• Experience managing vendor and contract workflows, event budgets, lead-capture processes, sales enablement and staffing plans, pre-event and post-event campaigns, and pipeline or return-on-investment analysis
• Knowledge of customs documentation and international clearance processes required
• Demonstrated experience independently managing in-person or virtual events, tradeshows, or field marketing programs from planning through post-event analysis
• Strong project-management skills, with the ability to manage multiple concurrent programs, budgets, vendors, timelines, approvals, and cross-functional dependencies
• Strong analytical skills and the ability to interpret marketing and sales data, reconcile data from multiple systems, identify performance drivers, and translate findings into clear recommendations
• Excellent attention to detail, including quality control for data, campaign assets, brand standards, grammar, spelling, and style
• Clear written, verbal, and presentation skills, including the ability to communicate status, risks, results, and recommendations to varied audiences
• Sound judgment and initiative within defined objectives and approval requirements, with the ability to identify issues and propose practical solutions
• Ability to collaborate effectively, incorporate feedback, shift priorities, and meet deadlines in a remote cross-functional environment
• Working knowledge of CRM, marketing automation, analytics, and project-management platforms
• Knowledge of applying generative AI and automation tools to marketing workflows responsibly and effectively, including reviewing AI-generated output before use or publication

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or other retirement plan
• Paid time off
• Paid holidays
• Salary range: $60,000 – $80,000

Tagged as: Data Analysis, Pipeline Management