Digital Marketing Analytics Analyst

Role Overview

We are looking for a Digital Marketing Analytics Analyst to join our in-house digital marketing team in the insurance sector. The role focuses on organic growth channels, including SEO, AI search visibility, content marketing, and website analytics. The successful candidate will interpret organic performance data, compile clear and accurate reports, and deliver actionable insights that shape our content strategy and improve how the brand is represented in AI search results.

What You Will Do

Monitor and analyse organic search performance, conduct keyword and search intent research, perform technical SEO audits, track competitor organic visibility, and develop and refine AI search visibility approaches.

Why It Might Be a Fit

The ideal candidate will have strong Excel and Google Sheets skills, experience with Google Search Console and Google Analytics 4, and excellent written and verbal communication skills. Advantageous experience in insurance, financial services, or a regulated content environment is also desirable.

Requirements

• A successfully completed Honours degree in a related field such as marketing, digital marketing, communications, journalism, statistics, business science, commerce, or data analytics.
• 2–4 years’ experience in SEO, content marketing, or digital marketing analytics.
• Hands-on experience with Google Search Console, Google Analytics 4, and at least one major SEO platform.
• Strong Excel / Google Sheets skills and experience building reports or dashboards in Looker Studio, Power BI, or similar.
• Excellent written and verbal communication skills.

Benefits

• Salary range / market-related package
• Medical aid contribution
• Retirement/provident fund
• Performance incentives