Role Overview
The Digital Marketing Manager will drive measurable growth across paid and organic marketing channels, owning the strategy, execution, optimization, and performance of campaigns that directly impact lead generation, customer acquisition, and revenue growth.
What You Will Do
The role involves managing and optimizing campaigns across multiple platforms, building and executing full-funnel B2B lead generation strategies, and continuously testing and improving campaign performance.
Why It Might Be a Fit
The ideal candidate is performance-driven, analytical, and able to balance creativity with data-driven decision-making, with a strong understanding of paid acquisition, organic growth, funnel optimization, and customer psychology.
Requirements
- 3+ years of hands-on digital marketing experience
- Proven experience managing Google Ads, Meta Ads, and LinkedIn Ads
- Demonstrated success generating qualified B2B leads and measurable pipeline growth
- Experience managing campaigns across multiple acquisition channels
- Strong understanding of PPC Strategy, Audience Segmentation, Retargeting, Funnel Optimization, and Attribution Models
- Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Conversion Tracking
Benefits
- Fully remote opportunity
- Long-term career growth
- Opportunity to advance into Growth Marketing Lead, Head of Marketing, Demand Generation Manager, or VP of Growth
To apply for this job please visit jobs.workable.com.
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