Sr Marketing Director, DACH

Role Overview

We are seeking a commercially minded marketing leader to serve as Director, Marketing for the DACH region. This role will lead the Germany, Austria, and Switzerland marketing agenda, owning end-to-end market planning, budget allocation, campaign strategy, partner marketing, and execution across a highly matrixed, two-sided network.

What You Will Do

Develop and articulate a clear, compelling vision and strategy for the marketing function, provide key inputs as an industry leader and expert in marketing, inspire and lead the marketing team to achieve long-term success, align marketing strategies with PayPal-wide strategy and operations, drive innovation and continuous improvement in marketing practices, collaborate with executive leadership to ensure the marketing function supports overall business goals.

Why It Might Be a Fit

Significant leadership experience in integrated, commercial, growth, consumer, fintech, payments, platform, marketplace, or similarly complex marketing environments, deep understanding of two-sided network businesses and the consumer fintech landscape, strong understanding of flywheel economics and the ability to apply it to marketing and business decisions, highly analytical, with significant experience in MROI, performance measurement, and data-driven optimization.

Requirements

• 12+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
• Significant leadership experience in integrated, commercial, growth, consumer, fintech, payments, platform, marketplace, or similarly complex marketing environments.
• Deep understanding of two-sided network businesses and the consumer fintech landscape.
• Strong understanding of flywheel economics and the ability to apply it to marketing and business decisions.
• Highly analytical, with significant experience in MROI, performance measurement, and data-driven optimization.
• Strong financial acumen, including budget management, forecasting, resource allocation, and business-case development.
• Demonstrated experience managing a portfolio of markets, products, partners, or growth initiatives.
• Strong full-funnel marketing experience across online and offline channels.
• Experience developing and executing integrated campaigns tied to measurable business outcomes.
• Experience in partner marketing and working closely with Sales to drive commercial opportunities.
• Ability to operate effectively across global and local environments, translating enterprise strategy into market-relevant execution.
• Proven ability to work with senior corporate, global, North America, and regional leadership.
• Highly cross-functional, with the ability to bring together teams with different priorities and perspectives.
• Demonstrated ability to work through complex issues, manage ambiguity, and drive alignment and resolution.
• Excellent leadership, communication, influencing, and stakeholder-management skills.
• Results-driven, accountable, and motivated by measurable business impact.

Benefits

• Generous paid time off
• Healthcare coverage for you and your family
• Resources to create financial security and support your mental health

Tagged as: Data Analysis, Forecasting