Lay’s Brand Innovation – Marketing Manager

Role Overview

The Marketing Manager will lead the execution of innovation projects for key brands, define and evolve the long-term portfolio innovation strategy, and develop new products through close cross-functional partnership with speed to market.

What You Will Do

Lead innovation projects, define innovation strategy, develop new products, partner with brand and sales team, and lead cross-functional partnership skills.

Why It Might Be a Fit

Ideal candidate will have previous CPG and/or agency innovation experience, MBA degree or BBA with 3+ years of direct, full-time work experience, and strong project management skills and cross-functional team experience.

Requirements

• Previous CPG and/or agency innovation experience
• MBA degree or BBA with 3+ years of direct, full-time work experience
• Strong project management skills and cross-functional team experience
• Strong demonstrative leadership potential and strategic thinking
• A passion for understand consumer behavior and an ability to translate trends and insights into product ideas that uniquely satisfy unmet needs
• Can-do spirit with an aptitude in dealing with ambiguity facilitated by a penchant for creative-thinking and problem-solving
• Ability to keep others engaged and accountable while delivering results flawlessly and on-time
• A sense of urgency, bias for action, and strong attention to detail
• Strong written and oral communication skills
• A curiosity to learn about all parts of innovation (pack, product, etc.) and the functions (operations, supply, etc.) that go into turning concepts into products
• A flexible and 360 marketing/GM like mindset with strong understand of brand building
• Project Management
• Prior experience leveraging consumer insights to develop effective marketing programs and campaigns
• Ability to effectively collaborate, communicate and influence in a matrix environment
• Creative thinking and problem-solving skills
• Demonstrated ability to develop and cultivate relationships
• Strong Strategic Thinking, Drive for Results, Creative Problem Solver, Optimistic, and Entrepreneurial
• Advanced Powerpoint and Excel skills

Benefits

• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
• Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts
• Employee Assistance Program (EAP)
• Insurance (Accident, Group Legal, Life)
• Defined Contribution Retirement Plan