Sr. Director, Digital Experience Marketing Lead

Role Overview

The Senior Director, Digital Experiences Marketing Lead sets the strategic marketing vision and approach for Pfizer’s digital experiences, including PfizerForAll, VaxAssist, AI-enabled chat and support experiences, enterprise-wide standards, and HCP ecosystem work.

What You Will Do

Marketing Strategy for Digital Experiences — Shape the vision, priorities, and roadmap for the marketing of Pfizer’s digital experiences, ensuring each destination supports the whole. Marketing Execution Across Owned Platforms — Translate strategy into marketing plans, content priorities, launch readiness, and marketing optimization plans across Pfizer digital experiences.

Why It Might Be a Fit

The role requires creativity, strategic precision, and a strong sense of purpose to translate complex priorities into marketing customer-centered experiences that support business goals.

Requirements

• Bachelor’s degree with 12+ years, or MBA/MS with 10+ years, of relevant experience in marketing, digital strategy, omnichannel marketing, customer experience, or related commercial roles.
• A minimum 5+ years managing marketing teams and influencing cross-functional teams in a matrixed organization.
• Demonstrated track record developing connected digital, owned-channels
• Experience partnering with technology, digital product, media, analytics, brand, operations, legal, medical, and agency teams to deliver complex marketing initiatives at scale.
• Strong strategic planning, governance, prioritization, and stakeholder management skills, including the ability to align senior leaders around decisions and tradeoffs.
• Experience using performance insights, journey data, and channel analytics to optimize owned digital experiences and guide investment decisions.

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage