Demand Generation Data Analyst

Role Overview

Partner cross-functionally with Marketing Insights, Data Analytics, Regional Business Marketing, and Digital Marketing teams to deliver analytics that support business objectives and drive decision-making. Analyze campaign, funnel, and attribution performance across lead, MQL, SQL, opportunity, and pipeline stages. Monitor funnel health, campaign effectiveness, and marketing influence on revenue outcomes while providing actionable recommendations.

What You Will Do

Deliver advanced analytics and AI-driven insights using Power BI, Azure Databricks, SQL, and Excel to identify trends, forecast performance, and uncover optimization opportunities. Develop real-time dashboards, reporting, and visualizations that provide performance intelligence, enable self-service reporting, and support executive decision-making.

Why It Might Be a Fit

You have a proven ability to analyze marketing campaigns, lead management processes, funnel performance, attribution models, pipeline metrics, and revenue impact. You are an effective business partner with strong stakeholder management, consultative communication, data quality, and process improvement experience, capable of translating complex data into actionable business recommendations.

Requirements

• 4+ years of experience in marketing analytics, business intelligence, data analytics, information systems, computer science, or a related field with at least a bachelor’s degree or 8+ years of relevant experience with a high school diploma
• Strong analytical skills, including data analysis and interpretation, statistical methods, data storytelling, visualization, SQL, business intelligence tools, and process automation
• Experience working with customer relationship management (CRM) tools and marketing automation platforms such as Salesforce, Eloqua, Marketo, or similar technologies
• Proven ability to analyze marketing campaigns, lead management processes, funnel performance, attribution models, pipeline metrics, and revenue impact

Benefits

• PTO
• 401k (up to 7% match)
• HSA (with company contribution)
• Stock purchase plan
• Education reimbursement

Tagged as: Data Analysis