Director, Brand Marketing and Operations

Role Overview

Praxis is hiring a Director, Brand Marketing & Operations to lead brand marketing and operations for their Media, Brand and Product team. The role will define target audiences, map customer journeys, and lead brand planning, marketing, and go-to-market plans. The team will work closely with the Managing Partner to integrate Media, Brand and Product with the rest of Praxis.

What You Will Do

The Director will be responsible for defining and maintaining Praxis’ priority audience segments, mapping audience journeys, running audience research, and maintaining the Praxis brand house. They will also lead integrated go-to-market plans, build cross-functional marketing plans, and support host recruitment and Course growth campaigns.

Why It Might Be a Fit

The ideal candidate will have 10+ years of experience in brand marketing, growth marketing, go-to-market, and marketing or business operations roles. They will be fluent in growth and performance marketing, think in audiences and customer journeys, and build plans, cadences, and scorecards that show a creative team whether its work is having the intended impact.

Requirements

• 10+ years of experience in brand marketing, growth marketing, go-to-market, and marketing or business operations roles
• Experience defining audience segments and customer journeys and using them to guide channel and content decisions
• Experience managing a brand across multiple teams or programs, including brand plans and guidelines
• Experience running growth and performance marketing programs, including experimentation and paid media
• Experience marketing through institutional or platform partners, such as churches, schools, networks, or content platforms
• Experience building and running operating cadences, planning and budget processes, or marketing operations for a multi-disciplinary team
• Experience working across creative, product, and program teams, with or without direct reports

Benefits

• Comprehensive benefits including fully paid health insurance for families
• 5% matching 401k
• Flexible vacation policy