Patient Marketing Lead – Movement Disorders

Role Overview

The Patient Marketing Lead for ulixacaltamide will own the patient marketing strategy for Praxis’ lead commercial asset in essential tremor. This leader will translate patient and caregiver insights, disease understanding, brand strategy, and the treatment journey into clear, relevant experiences that help people living with essential tremor understand their condition and engage appropriately with their healthcare providers.

What You Will Do

Own and evolve the patient marketing strategy for ulixacaltamide, including patient segmentation, journey mapping, strategic priorities, messaging, channel strategy, and activation plans aligned with the overall brand strategy. Lead the strategy and development of patient-facing campaigns, materials, and experiences, setting standards for clear, empathetic, differentiated communications that align with the brand strategy and applicable requirements.

Why It Might Be a Fit

Experience in biopharmaceutical or pharmaceutical marketing experience, including meaningful experience in patient marketing, patient engagement, or consumer-facing healthcare marketing; experience leading a brand workstream or major initiative preferred.

Requirements

• Bachelor’s degree required
• Experience in biopharmaceutical or pharmaceutical marketing experience
• Experience in patient marketing, patient engagement, or consumer-facing healthcare marketing
• Experience leading a brand workstream or major initiative
• Strong understanding of patient segmentation, journey mapping, messaging, omnichannel campaign development, and marketing measurement
• Ability to influence and align senior stakeholders across Marketing, Medical Affairs, Patient Services, Market Access, Sales, Commercial Operations, Legal, Regulatory, and Compliance
• Strong agency leadership, budget management, and program management skills
• Exceptional communication skills and the ability to turn complex disease and treatment concepts into simple, meaningful patient-centered communications
• Experience in CNS, neurology, movement disorders, essential tremor, or another specialty disease area is strongly preferred

Benefits

• 99% of the premium paid for medical, dental and vision plans
• Company-paid life insurance
• AD&D
• Disability benefits
• Voluntary plans to personalize your coverage
• Matching dollar-for-dollar up to 6% on eligible 401(k) contributions
• Long-term stock incentives
• ESPP
• Discretionary quarterly bonus
• Flexible wellness benefit
• Generous PTO
• Paid holidays
• Company-wide shutdowns