Lifecycle Marketing Analytics Manager

Role Overview

We are seeking a strategic and highly analytical Lifecycle Marketing Analytics Manager to lead measurement and performance insights across our targeted and triggered lifecycle, CRM, and promotions efforts.

What You Will Do

Lead a team of data analysts, deliver clear, data-driven insights and recommendations to senior leadership, and own measurement of promotional and reinvestment spend.

Why It Might Be a Fit

Your insights will directly inform how we invest in our customers and scale our lifecycle programs.

Requirements

• 5+ years of experience in lifecycle, CRM, retention, or growth analytics
• 1+ year of experience managing analysts
• Proven experience measuring and optimizing promotional, incentive, or reinvestment spend
• Deep experience with experimentation, including A/B testing, holdout design, and power analysis
• Experience supporting targeted and triggered lifecycle programs at scale
• Experience partnering with CRM teams and platforms (Braze strongly preferred)
• Hands-on experience applying AI tools (e.g., LLMs, coding assistants) to analytics workflows, and coaching others to adopt them
• Experience with cross-product adoption or cross-sell strategy (preferred)
• Experience in daily fantasy, gaming, or another app-based B2C business (preferred)

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development