Product Marketing Manager

Hybrid Full TimeNewark, New Jersey, United StatesPulsePoint

Role Overview

The Manager, Product Marketing is a pivotal team member driving strategic, analytical, and operational success across key commercial initiatives. This role leads multi-channel product marketing strategies, manages product innovations and platform enhancements across digital and video offerings, and acts as the strategic bridge across Sales, Production, Client Services, and Marketing Solutions to drive revenue, ROI, and operational efficiency.

What You Will Do

Lead high-impact, multi-stakeholder product marketing initiatives, analyze product and media business performance, conceptualize, design, and execute strategic testing initiatives, and oversee Business Intelligence and analytics alignment.

Why It Might Be a Fit

This role requires strong analytical mindset and data-driven approach, experience marketing video or other rich-media products, and exceptional communication and presentation skills.

Requirements

  • Bachelor’s degree (or equivalent experience)
  • 3+ years of proven product marketing, digital strategy, or brand management experience within digital media, publishing, or pharma marketing
  • Strong analytical mindset and data-driven approach
  • Well-versed in digital media concepts, ad serving, programmatic platforms, and measurement frameworks
  • Experience marketing video or other rich-media products
  • Demonstrated track record of managing new product rollouts, writing technical/business requirements, and leading cross-functional teams

Benefits

  • Health Insurance (medical, dental, and vision coverage)
  • Paid Time Off (including vacation, sick leave, and flexible holiday days)
  • 401(k) Retirement Plan with employer matching
  • Life and Disability Insurance
  • Employee Assistance Program (EAP)
  • Commuter and/or Transit Benefits (if applicable)

To apply for this job please visit jobs.jobvite.com.

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