Sportstyle Marketing Manager

Role Overview

The Sportstyle Marketing Manager will be responsible for translating PUMA’s global Sportstyle strategy into a locally relevant, seasonally focused marketing plan for South Africa. The role will lead the planning and execution of Sportstyle campaigns, product launches, collaborations, talent partnerships, product seeding, events, and cultural activations.

What You Will Do

Develop and execute a localized seasonal Sportstyle marketing strategy, lead cross-functional collaboration and project execution, manage and maximize PUMA’s portfolio of talent, creators, and cultural partnerships, identify emerging cultural trends, communities, and talent opportunities, oversee strategic product seeding programs, coordinate the creation, approval, and distribution of high-quality content, lead the planning and execution of Sportstyle campaigns, launches, and collaborations, and develop and deliver impactful brand events and experiences.

Why It Might Be a Fit

The successful candidate must have a strong understanding of the South African cultural landscape, established industry connections, and the curiosity and ability to identify emerging talent and new cultural opportunities. The role requires a combination of cultural intelligence, relationship management, creative judgement, commercial awareness, and disciplined project execution.

Requirements

• Relevant tertiary qualification in Marketing, Communications, Brand Management, Business, Fashion or a related field.
• Valid Drivers Licence
• 5 years+ Relevant experience in brand marketing, Sportstyle, fashion, streetwear, entertainment marketing, influencer marketing, cultural marketing or a related discipline.
• Demonstrated experience managing integrated campaigns, product launches or cultural activations.
• Experience working with talent, creators, celebrities, athletes, agents, managers, stylists or entertainment partners.
• Experience managing contracts, rights, deliverables and content approvals.
• Practical experience in product seeding, social-media campaigns and content production.
• Experience managing events, suppliers, production partners and agencies.
• Strong project-management, budget-management and reporting capabilities.
• A clear understanding of the South African consumer and cultural landscape.
• Existing connections across South African fashion, music, entertainment, sport, creator or streetwear communities would be a strong advantage.
• Demonstrated ability to discover, assess and build relationships with emerging talent is essential.

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Life insurance
• Disability insurance
• Paid time off
• Paid holidays
• Retirement plan
• Stock options
• Equity participation