Marketing Manager – Resorts, Conferences & Events

Role Overview

Bring to life some of Victoria’s most distinctive resort and event experiences as a Marketing Manager at RACV. This role involves turning commercial priorities and customer insight into integrated campaigns that influence visitation, occupancy, direct bookings, event enquiries, revenue and member engagement.

What You Will Do

Turn portfolio priorities into integrated campaigns and always-on activity across RACV Resorts and Conferences & Events, drive demand, visitation, occupancy, direct bookings, event enquiries, revenue and member engagement, and use customer, campaign, booking and channel data to identify opportunities, optimise activity and improve performance.

Why It Might Be a Fit

This role is a great fit for an energetic, commercially minded marketer who enjoys turning insight into action, has experience delivering marketing in travel, hospitality, tourism, leisure, membership, retail or another complex consumer environment, and can see the customer journey end to end.

Requirements

• Experience delivering marketing in travel, hospitality, tourism, leisure, membership, retail or another complex consumer environment
• Strong integrated campaign capability across digital, CRM, media, content, social and brand channels
• The ability to interpret customer and performance data and turn it into clear, practical recommendations
• A track record of contributing to measurable outcomes such as engagement, leads, bookings, revenue or customer growth
• Strong stakeholder and project management skills, with the confidence to collaborate across commercial, operational and specialist teams
• The ability to manage multiple properties, propositions, audiences and priorities while maintaining pace and attention to detail
• Curiosity about emerging marketing technologies and practical, responsible uses of AI

Benefits

• Discounts and benefits across selected RACV products, services, resorts and experiences
• Hybrid working within a collaborative, inclusive culture where your ideas and expertise are valued
• Career development opportunities within one of Australia’s most recognised member organisations