Brand Manager – Irish Mirror, Irish Daily Star, and Belfast Live

Role Overview

We are recruiting a Brand Manager to join a newly created Brand Marketing team working alongside the Head of Brand and the editorial team(s) at the Irish Mirror, Irish Daily Star, and Belfast Live. The role will be a mix of home and hub, as in-person presence in the Irish Mirror, Irish Daily Star, and Belfast Live newsroom is required to build deep relationships with editorial teams.

What You Will Do

You will turn editorial ideas into bold, high-impact campaigns across print, digital, social, video, audio, and events to drive genuine consumer engagement.

Why It Might Be a Fit

We value potential, passion, and the perspectives that different backgrounds bring to our work. We are committed to fostering an inclusive workplace where everyone feels welcome and supported.

Requirements

• Proven track record as a Brand Manager, ideally within media, publishing, or a fast-paced consumer brand environment.
• Demonstrated success in planning and delivering creative, memorable marketing campaigns that capture attention in crowded markets.
• Strong ability to partner with Editors and journalists to translate newsroom priorities into impactful brand marketing campaigns.
• A sharp eye for brand identity, tone, and visual quality, combined with the project management skills to deliver on time and within budget.
• Excellent interpersonal skills with the confidence to build trust-based relationships with senior editorial stakeholders.
• Strong familiarity with key regional markets and audiences across the UK and Ireland is highly desirable.

Benefits

• 25 days’ holiday (plus bank holidays), as well as an extra day after you’ve been with us for three, five and 10 years.
• An extra day’s paid leave each year to volunteer for a cause close to your community or your heart.
• Big moment day – an extra day’s paid leave for a moment that matters to you – like getting married, moving house or welcoming a new addition to the family (human or furry!).
• Help saving for your retirement – we’ll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
• A healthcare cash plan – giving you money back for a range of medical expenses and fast access to doctor’s appointments.
• Car lease scheme – you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
• Wellbeing support – including a 24/7 assistance programme for you and your family.
• Financial wellbeing – Access Stream, our app for managing your finances, pay, rewards and benefits all in one place
• Access to lots of discounts – including 15% off with Reach’s very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
• Interest-free loans – including for season tickets and technology.