Vice President, GTM & Marketing

Role Overview

The VP, GTM & Marketing is responsible for developing the go-to-market strategy, brand positioning, customer adoption, communications, and organizational change management for the Resident Experience and Fintech business.

What You Will Do

Develop and execute the Fintech go-to-market strategy, lead product marketing, brand strategy, customer lifecycle marketing, and demand generation, and design and execute enterprise change management strategies.

Why It Might Be a Fit

The role requires 15+ years of leadership experience in B2B SaaS, fintech, technology, or digital products, and experience leading enterprise product marketing and large-scale change management initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
• 15+ years of leadership experience in B2B SaaS, fintech, technology, or digital products.
• Experience leading enterprise product marketing and large-scale change management initiatives.
• Demonstrated success launching complex technology platforms and driving customer adoption.
• Strong executive communication and cross-functional leadership experience.