Manager, Brand Marketing

Role Overview

The Region Brand Marketing Manager leads regional marketing efforts to drive top-of-mind awareness, brand affinity, relevance, and consumption. They embody our commitment to giving a ‘local face to a global brand’ by creating, planning, and executing innovative local brand campaigns, while ensuring consistent and accurate brand representation.

What You Will Do

As a key member of the Marketing team, you’ll lead the development and execution of local consumer-focused marketing programs that bring the brand to life by utilizing multiple facets of the marketing mix. You’ll protect brand equity, develop and execute innovative marketing occasions, and ensure consistency of strategy across each campaign element.

Why It Might Be a Fit

You’ll contribute to National Brand Marketing best practices by building clear KPIs, consistently tracking results, and sharing learnings throughout campaign development & execution. You’ll lead all regional product launches, building & developing cross-functional plans within the region, and ensure regional look & feel utilizes national marketing assets when possible.

Requirements

• 4+ years of brand marketing experience
• Strong experience in consumer marketing and retail activation, preferably in a CPG environment
• An understanding and working knowledge of digital and social media
• Experience curating and implementing strategies in local markets
• Experience managing budgets and working with traditional and non-traditional brand marketing strategies
• Project management experience delivering projects from ideation to execution
• Success in collaborative and creative environments

Benefits

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement

Tagged as: Project Management