Senior Digital Marketing Manager, Associations

Role Overview

Lead strategic, multi-channel digital marketing campaigns for professional associations and B2B clients to achieve client goals in membership acquisition, event registrations, product sales, and engagement.

What You Will Do

Develop integrated digital marketing strategies, lead multi-channel campaigns, create membership marketing strategies, support event and product marketing initiatives, and analyze campaign performance.

Why It Might Be a Fit

Contribute to the growth of the marketing practice by sharing expertise, supporting business development, and mentoring team members. Requires a strong understanding of digital advertising channels, analytical skills, and experience using reporting and website analytics tools.

Requirements

• Bachelor’s or Master’s degree in a related field
• 5-8+ years of digital marketing experience; agency experience is a plus
• Proven ability to create conversion-driven strategies aligned with user journeys
• Strong understanding of digital advertising channels and their integration
• Analytical skills with experience using reporting and website analytics tools such as Google Analytics and Google Tag Manager
• Experience conducting digital marketing audits and developing data-based strategies
• Up-to-date knowledge of digital marketing trends and best practices