Role Overview
The Senior Manager, Product Marketing is responsible for shaping how the program’s offerings are positioned, packaged, and marketed to the ideal customer segments. This role serves as the customer advocate within marketing, driving product fit, messaging, and go-to-market strategies.
What You Will Do
Define and refine ideal customer profiles, recommend and optimize product and package fit, conduct customer research, identify market trends, and participate in product development.
Why It Might Be a Fit
The role directly impacts consult booking rates, average order values, and product uptake, contributing to the organization’s growth and customer engagement.
Requirements
- Minimum 7 years of product marketing experience
- Experience defining ideal customer profiles and matching products to segments
- Skilled in pricing, packaging, and bundling strategies
- Proven ability to research and recommend new products and support product development
- Track record of successful program or product launches meeting revenue or adoption goals
- Experience building sales enablement and competitive intelligence tools
- Proficiency with webinars or virtual events as acquisition and conversion channels
- Strong skills in customer research, writing, storytelling, analysis, and project management
Benefits
- Equal Opportunity Employer
- Celebrates diversity and creates an inclusive environment for all employees
To apply for this job please visit linkedin.com.
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