Director of Demand Generation

Role Overview

The Director of Demand Generation is responsible for creating demand to meet occupancy and reputation goals for Lion’s communities. This role owns the strategy, budget, and channels that bring in prospects and convert them into tours, applications, and signed leases.

What You Will Do

Key responsibilities include building and managing the annual demand generation plan and marketing budget, owning paid search, paid social, internet listing services, retargeting, and display, and driving traffic and conversion on community websites.

Why It Might Be a Fit

The role requires strong analytical skills, experience building dashboards and attribution reports, and proven results with paid search, paid social, SEO, and ILS channels. The ideal candidate will have experience leading people, managing a multi-million-dollar marketing budget, and working in multifamily, real estate, or a similar industry.

Requirements

• 5+ years in demand generation or performance marketing, including 2+ years leading people
• Experience in multifamily, real estate or another multi-location, high-volume business
• Proven results with paid search, paid social, SEO, and ILS channels
• Strong analytical skills, with experience building dashboards and attribution reports
• Experience managing a multi-million-dollar marketing budget and outside agencies
• Bachelor’s degree in marketing, business or a related field, or equivalent experience

Benefits

• Medical Insurance (77% of employee/dependent premium paid by Lion)
• Health Savings Account (HSA)
• Dental Insurance (99% of employee premium paid by Lion)
• Vision Insurance (99% of employee premium paid by Lion)
• Voluntary Plans including Life/AD&D, Accident, Critical Illness, Hospital Indemnity, and Pet Insurance
• 401(k) Retirement Savings Plan (6% Company Match)
• Paid Time Off Policies
• Paid Parental Leave
• Employee Assistance Program
• Volunteer Time Off
• Rewards Program