Marketing Manager – Partnerships & CRM (B2C)

Role Overview

The Marketing Manager – Partnerships & CRM (B2C) is responsible for consumer campaigns and partner programs, from briefing to reporting. They implement coordinated offers in campaigns, manage campaigns and channels independently, and bring their own ideas to the head of marketing.

What You Will Do

The main day-to-day responsibilities include campaign management, partner marketing, CRM and customer lifecycle, voucher operations, compliance, collaboration, and AI.

Why It Might Be a Fit

The ideal candidate has about five years of experience in B2C marketing, CRM, or campaign management, or comparable practical experience, and is a native German language speaker with verhandlungssicheres English in writing and speaking.

Requirements

• About five years of experience in B2C marketing, CRM, or campaign management, or comparable practical experience
• Practical experience with CRM and email automation (e.g. Mailchimp or a comparable tool)
• Experience with promotion mechanisms like vouchers, discounts, or gift cards
• Experience in collaborating with partners or external agencies
• Experience in coordinating promotions, participation conditions, and DSGVO-compliant email marketing with legal
• Structured working method and ideally experience with tools like Jira and Confluence
• Native German language skills, verhandlungssicheres English in writing and speaking
• University degree or equivalent practical experience
• Practical experience in automating workflows with AI tools

Benefits

• Unlimited employment contract
• Company pension plan
• Flexible work arrangement (up to two days a week from home)
• Professional onboarding package and buddies
• Annual training budget
• EGYM Wellpass
• RydFlex (work in the EU)
• Paid holidays