Integrated Marketing Communications Lead

On Site Full TimeCape Town, Western Cape, South AfricaSanlam

Role Overview

Leads integrated marketing initiatives, using customer and market insights to design and deliver campaigns that build brand, improve experience, and support business growth. Translates business priorities into integrated marketing campaigns that drive awareness, engagement, adoption, retention and growth.

What You Will Do

Develops and delivers multi-channel campaigns that connect products, solutions, thought leadership and capabilities with intermediaries and clients. Manages campaign strategy, planning, execution oversight, channel integration, paid media management, agency coordination, campaign optimization and performance measurement.

Why It Might Be a Fit

The incumbent will play a critical role in evolving marketing maturity and establishing best-in-class integrated marketing capability. The role requires a strategic marketing partner to the business, with experience in campaign strategy, planning, execution oversight, channel integration, paid media management, agency coordination, campaign optimization and performance measurement.

Requirements

  • Degree in Marketing, Business Management, Communications, Commerce, Digital Marketing, or Brand Management
  • 7-10 years marketing experience
  • 5+ years integrated campaign experience
  • Proven paid media experience
  • Strong agency management experience
  • Campaign strategy experience
  • Digital marketing experience

Benefits

  • Dental insurance
  • Vision insurance
  • Medical aid
  • Group life insurance
  • Disability insurance
  • Retirement fund
  • Annual bonus
  • Performance-related bonus
  • Flexible working hours
  • Generous leave policy
  • Employee wellness program
  • Training and development opportunities
  • Career advancement opportunities

To apply for this job please visit careers.sanlamcloud.co.za.

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