Director of Demand Gen

Role Overview

The Director of Demand Gen will own the demand engine, defining and executing the annual and quarterly demand generation strategy aligned to revenue targets, Ideal Customer Profiles, and GTM priorities. This role requires tight, continuous partnership with Sales Leadership, the SDR organization, Product Marketing, and Customer Success to align go-to-market execution with aggressive revenue goals.

What You Will Do

The Director of Demand Gen will own the demand engine, defining and executing the annual and quarterly demand generation strategy aligned to revenue targets, Ideal Customer Profiles, and GTM priorities. This role requires tight, continuous partnership with Sales Leadership, the SDR organization, Product Marketing, and Customer Success to align go-to-market execution with aggressive revenue goals.

Why It Might Be a Fit

The ideal candidate will have a strong history of working hand-in-hand with Sales Leadership and SDR managers to build tight lead-routing SLAs, outbound sequences, and account-based plays. They will also have experience managing an end-to-end demand engine across channels, budget, and pipeline targets.

Requirements

• Bachelor’s degree and/or a minimum of 7+ years of B2B demand generation experience, or an equivalent combination of education and experience
• A track record of success in high-growth B2B SaaS environments
• Experience managing an end-to-end demand engine across channels, budget, and pipeline targets
• Power-user fluency in marketing automation and CRM ecosystems (Pardot and Salesforce) and familiarity with data orchestration tools like ZoomInfo, Gong, and BI platforms
• Expert-level understanding of multi-touch attribution modeling and strong financial acumen managing budgets against unit economic targets

Benefits

• Full medical, dental & vision coverage (with 65% coverage for dependents)
• Optional life insurance and long-term disability coverage
• 401(k) retirement plan
• Fully remote work-from-home options in 28 states
• 8 paid weeks of parental leave
• Paid holidays annually
• Self-managed vacation time
• Sick & safety leave
• Volunteer time off