Lifecycle Marketing Lead

Role Overview

The Lifecycle Marketing Lead role supports BAM’s business-to-moment (B2M) marketing strategy through the development and execution of targeted, data-informed marketing initiatives aligned with audience needs and key moments throughout the member and customer lifecycle.

What You Will Do

Lead the development and execution of lifecycle marketing campaigns and engagement journeys focused on strengthening member retention, renewal, and overall engagement. Apply audience insights, behavioral data, and lifecycle stages to develop targeted marketing strategies aligned with BAM’s business-to-moment (B2M) approach.

Why It Might Be a Fit

This is an individual contributor role that serves as a subject matter expert in lifecycle and retention marketing, leading the execution of marketing initiatives for designated products and strategic priorities.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or relevant equivalent experience in lieu of degree
• Seven (7) or more years of experience in lifecycle, retention, performance, or integrated marketing
• Demonstrated experience developing and executing marketing campaigns and initiatives across multiple products, audiences, or customer segments
• Experience coordinating cross-functional projects and influencing stakeholders without direct supervisory authority
• Experience with marketing budget tracking, financial reporting, marketing automation platforms, and performance analytics

Benefits

• Professional growth and development
• Health insurance
• Dental insurance
• Vision insurance
• Well-being
• Health savings
• Flexible spending
• Retirement
• Open leave
• Annual discretionary bonus and incentives

Tagged as: Project Management