Integrated Marketing Lead

Role Overview

Sierra is hiring an Integrated Marketing Lead to build and lead the function that turns our business priorities into measurable, integrated marketing programs. You will own the global campaign portfolio across digital and offline channels and account-based programs, with responsibility for creating pipeline, accelerating priority opportunities, and supporting expansion within existing customers.

What You Will Do

Drive our campaign strategy, turn business priorities into pipeline, build Sierra’s named-account motion, own investment and performance, set the standard for execution, build and lead the team, and use AI to multiply impact.

Why It Might Be a Fit

You’ll bring 12+ years of digital marketing, integrated campaigns, or demand generation experience, a proven record of building and leading teams, deep experience with complex sales-led enterprise motions, strong data fluency, and the ability to move between executive-level strategy and detailed campaign decisions.

Requirements

• 12+ years of digital marketing, integrated campaigns, or demand generation experience
• Proven record of building and leading teams responsible for pipeline targets, substantial marketing investments, and global campaign portfolios
• Deep experience with complex, sales-led enterprise motions, including named accounts, long sales cycles, multi-stakeholder buying committees, and both new-logo and expansion programs
• Strong data fluency, including attribution, forecasting, experimentation, funnel analysis, and translating performance into clear investment recommendations
• Ability to move between executive-level strategy and detailed campaign decisions without losing speed or quality
• Strong cross-functional leadership and executive communication skills, especially across Sales, Operations, Finance, and Marketing
• Practical fluency with AI-powered marketing tools and sound judgment about where automation improves performance and where human expertise remains essential

Benefits

• Flexible (unlimited) paid time off
• Medical, dental, and vision benefits for you and your family
• Life insurance and disability benefits
• Retirement plan dependent on country of employment
• Parental leave
• Fertility and family building benefits through Carrot
• Lunch, as well as delicious snacks and coffee to keep you energized
• Discretionary benefit stipend giving people the ability to spend where it matters most
• Free alphorn lessons

Tagged as: Forecasting