Growth Officer

The Growth Officer will lead the development and execution of a data-driven growth strategy aimed at increasing platform adoption, improving property acquisition volume, and accelerating revenue.

Requirements

• Develop and execute scalable growth strategies across acquisition, activation, engagement, retention, and revenue.
• Conduct ongoing market, customer, and competitor analysis to identify new segments, product opportunities, and growth levers including the diaspora market.
• Build and manage strategic partnerships with financial institutions, fintech companies, real estate developers, communities, and other ecosystem stakeholders to expand lead generation sources.
• Own and optimize the full growth funnel, eliminating friction points and improving customer conversion at each stage.
• Design and execute paid and organic marketing initiatives across digital channels to maximize ROI and minimize CAC.
• Implement and manage CRM platforms and automation workflows to improve lead management, nurturing, and conversion.
• Define and track key growth metrics including CAC, CPL, conversion rate, activation rate, churn, retention, and LTV.
• Lead structured experimentation including A/B testing for messaging, pricing, landing pages, ads, and onboarding flows.
• Translate analytics, insights, and performance outcomes into strategic recommendations for business, product, and marketing teams.

Benefits

• To be determined by the employer