Manager, Social Media & Audience Growth

Role Overview

The Manager, Social Media & Audience Growth will help grow Simon & Schuster’s audiences by creating compelling social-first content, identifying emerging platform opportunities, and bringing books into the cultural conversation. This role serves as both a platform strategist and content creator, leading the day-to-day strategy and execution for TikTok, TikTok Shop, and YouTube while helping define how readers discover Simon & Schuster’s books across emerging platforms.

What You Will Do

The Manager, Social Media & Audience Growth will lead both the strategy and day-to-day execution for Simon & Schuster’s corporate presence organic across TikTok and YouTube while also supporting social commerce needs for the TikTok, YouTube and Meta shopping platforms. This includes developing and maintaining editorial calendars, writing and editing daily social content, managing publishing workflows, and monitoring platform performance.

Why It Might Be a Fit

The ideal candidate will combine creativity, editorial instincts, platform expertise, and a passion for helping readers discover books. They will have 4–6 years of experience in social media, digital marketing, audience development, or content strategy for a consumer-facing brand, publisher, media company, or agency, and deep expertise across TikTok, YouTube, LinkedIn, Pinterest, and emerging social platforms.

Requirements

• 4–6 years of experience in social media, digital marketing, audience development, or content strategy for a consumer-facing brand, publisher, media company, or agency
• Deep expertise across TikTok, YouTube, LinkedIn, Pinterest, and emerging social platforms
• Experience developing and executing social-first content strategies
• Strong content creation skills, including copywriting, photography, and short-form video production
• Familiarity with social commerce, affiliate marketing, or creator partnerships
• Experience using social publishing, analytics, and project management platforms such as Sprout Social, Airtable, Meta Business Suite, or similar tools
• Excellent communication, collaboration, and organizational skills
• A curiosity for internet culture and emerging social trends
• A love of books and enthusiasm for helping readers discover new authors and stories

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) plan
• Life insurance coverage
• Disability benefits
• Tuition assistance program
• PTO
• Broad Based Ownership program
• Industry-first, Broad Based Ownership program

Tagged as: Airtable, Project Management