Senior GTM Strategy & Product Marketing Manager

Role Overview

SoftBank Robotics America is seeking a strategic commercial leader to help define, commercialize, and scale their cleaning business. The successful candidate will serve as the commercial quarterback for the business, leading go-to-market strategy, commercialization planning, category creation, product launches, market positioning, customer proof, and cross-functional execution.

What You Will Do

The role involves driving go-to-market strategy and commercial alignment, owning category strategy and market positioning, personally creating B2B sales and marketing content, building the customer proof and reference engine, enabling enterprise sales and partners, and conducting voice of the customer research.

Why It Might Be a Fit

The ideal candidate will have 8+ years of experience in product marketing, GTM strategy, commercial strategy, B2B content marketing, or a related discipline, with a proven ability to translate complex technology solutions into clear and persuasive customer-facing narratives.

Requirements

• 8+ years in Product Marketing, GTM Strategy, Commercial Strategy, B2B Content Marketing, or a related discipline.
• Demonstrated experience personally creating enterprise B2B sales and marketing content, including pitch decks, proposals, messaging frameworks, executive presentations, solution briefs, case studies, and sales enablement materials.
• A portfolio or specific work examples that demonstrate strong writing, presentation development, customer storytelling, and commercial content execution.
• Proven ability to translate complex technology, services, or operational solutions into clear and persuasive customer-facing narratives.
• Demonstrated experience driving cross-functional GTM initiatives from strategy through execution.
• Experience building messaging for emerging enterprise technology categories.
• Strong enterprise sales enablement and partner enablement experience.
• Experience collaborating directly with sales leaders and executives on strategic pursuits, customer presentations, and proposals.
• Experience leading win/loss analysis and customer proof programs.
• Exceptional executive storytelling, writing, editing, and communication skills.
• Ability to build ROI/TCO models and commercialization strategies.
• Willingness and interest in personally executing content creation as a core part of the role.
• Ability to operate effectively in a lean, fast-moving organization without the resources or infrastructure of a large enterprise.
• Comfortable building processes and deliverables from the ground up, managing ambiguity, and shifting between strategic and tactical work.
• Willingness to travel to customers, partners, and SBRA offices.

Benefits

• Medical, dental, and vision coverage
• Paid time off and company holidays
• Retirement savings programs, 401k matching program
• Performance-based bonus opportunities
• Professional development and leadership growth opportunities