Lead, SMC Advertiser Growth (Brand Ads)

Role Overview

The Lead, SMC Advertiser Growth (Brand Ads) will design and launch high-impact programs to drive sustainable, retentive growth among Snap’s global Small and Medium Customer (SMC) segment, specifically for Brand Ads and Lead Gen verticals.

What You Will Do

Build and execute programs for Brand and Lead Gen Ads verticals globally to drive acquisition of medium-sized advertisers, while also supporting retention and revenue growth for new accounts.

Why It Might Be a Fit

The ideal candidate brings experience driving customer acquisition and retention outcomes and leading go-to-market or business development initiatives across multiple channels.

Requirements

• 8+ years experience in growth, consulting, corporate strategy, or product management, or related field
• Proven track record in driving customer acquisition and retention through growth, business development and partnership programs
• Experience designing and scaling programs across multiple geographies
• Strong analytical and data-driven decision-making skills
• Ability to adapt to changing priorities and is comfortable with ambiguity
• Excellent communication and presentation abilities; able to distill complex strategies into clear narratives for executive and external audiences
• Strong cross-functional leadership with the ability to influence across Marketing, Product, Ops, and Sales
• Familiarity with the digital advertising industry and experience with SMB/medium-sized advertisers is a plus
• Experience leading cross-functional teams to launch new programs and drive results, in a rigorous KPI-driven setting
• Proven track record in problem solving, analytical thinking, and driving strategies that are data-driven and people-informed

Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in Snap’s long-term success

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