Founding Go-to-Market

About the Role

Stakha is seeking a Founding GTM professional to join an AI B2B startup reinventing tools for CFOs and Finance teams.

The company has already raised $3M and built a product that enables CFOs to generate custom financial reports and analyses through AI, without relying on heavy deployments or consultants. The ambition is to build the reference solution for companies with $10-100M in revenue, in France and the US.

Why This is Interesting

• First GTM hire with a central role in building the go-to-market strategy
• Work directly with two co-founders on a deliberately lean team
• Build the commercial playbook from scratch without waiting for existing templates
• Sell directly to CFOs, Heads of Finance, and FP&A leaders
• Combine sales, outbound, content, events, and community building for CFOs
• Strong international dimension with France + US scope

What You’ll Do

• Manage the full sales cycle: prospecting, discovery, demos, and closing
• Identify the right accounts and trigger events to feed the pipeline
• Build outbound strategies and messaging that gets CFOs to respond
• Refine ICP, messaging, and sales process based on field learnings
• Build the GTM playbook from zero
• Implement initial processes, tools, and commercial reporting
• Stay very close to customers and bring feedback to the Product team
• Develop a CFO community through events, dinners, podcasts, and content
• Eventually participate in recruiting future GTM profiles in Europe and the US

Ideal Profile

• Minimum 5-6 years of experience, including 2-3 years in B2B SaaS/AI sales, ideally with CFOs, Finance teams, or technical buyers
• Early-stage experience, ideally in a GTM, Chief of Staff, or VC-backed environment
• Strong commercial foundations: prospecting, discovery, objection handling, and closing
• True builder mindset, comfortable with a blank page and high autonomy
• Capable of engaging with a CFO from a $100M revenue company
• Fluent English/bilingual, French is a plus
• Curiosity about AI and new software models

Location: Paris – on site

Compensation: Depends on profile and experience