Group Brand Manager, Independent Dealer Marketing

Role Overview

As Group Brand Manager, Independent Dealer Marketing, you will lead the strategic marketing approach for the independent dealer channel across the United States, developing and executing dealer-focused marketing programs to drive traffic, engagement, and sales at the dealership level.

What You Will Do

You will lead the development and execution of dealer-focused marketing programs, including dealer campaigns, in-dealership collateral, shared advertising funds, in-store execution, and broader dealer marketing support.

Why It Might Be a Fit

You will serve as a trusted marketing partner to the Independent Dealer Sales team, aligning marketing strategies with commercial priorities and dealer needs, and drive execution initiatives with the team such as dealer advertising programs, co-op and shared advertising support, creative asset development, commercial sell-in materials, trade show support, and customer meeting materials.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, Journalism, or a related field.
• 5+ years of experience in brand marketing, channel marketing, trade marketing, or dealer/distribution marketing.
• Experience working in a B2B, dealer, distributor, or channel-led environment; experience in outdoor power equipment, durable goods, consumer products, or adjacent categories preferred.
• Demonstrated experience developing and executing integrated marketing programs that support sales teams and channel partners.
• Strong presentation skills and proficiency in PowerPoint.
• Excellent analytical, project management, and time-management skills, with the ability to manage multiple priorities and deadlines.
• Strong financial acumen, including budget management and evaluation of marketing investment effectiveness.
• Ability to translate brand strategy into practical, dealer-ready programs that drive local market impact.
• Strong cross-functional collaboration and influencing skills, with the ability to work effectively across brand, sales, channel, finance, and creative teams.

Benefits

• Medical insurance
• Dental insurance
• Life insurance
• Vision insurance
• Disability insurance
• 401(k)
• Employee Stock Purchase Plan
• Paid Time Off
• Tuition reimbursement
• Discounts on Stanley Black & Decker tools and other partner programs

Tagged as: Project Management