Manager, Content Marketing

Role Overview

The Content Marketing Manager leads Stantec’s enterprise-wide content marketing capability, setting the strategy, operating model and editorial direction for how priority stories, expertise and perspectives are identified, developed and brought to life.

What You Will Do

This role combines strategic content leadership, editorial judgment and commercial thinking to create audience value, strengthen Stantec’s brand and reputation, and support business growth.

Why It Might Be a Fit

You will partner with senior business and marketing leaders and teams across Brand, PR, Creative, Performance Marketing and Digital Operations to shape high-impact content and build a strong, scalable content capability.

Requirements

• Set and lead the enterprise content marketing strategy, aligning content priorities with brand, reputation, audience and business objectives.
• Translate enterprise, regional, business line and sector priorities into a clear and prioritized content agenda.
• Act as a trusted strategic advisor to senior marketing and business leaders, influencing priorities and shaping high-value content programs.
• Lead an audience-led, story-first approach to identifying, assessing and developing compelling stories across Stantec’s people, projects, expertise, research and market perspectives.
• Lead the development of content propositions, narrative frameworks, thought leadership and high-profile editorial programmes.
• Serve as the senior editorial authority for strategically important content, setting standards for quality, accuracy and brand consistency.
• Establish the operating model, governance, standards and workflows required to deliver high-quality content efficiently and at scale.
• Lead prioritization and resource allocation, applying strong editorial and commercial judgment to focus investment on the highest-value opportunities.
• Partner with Performance Marketing, Digital Operations, PR and Creative to strengthen content planning, activation, amplification and performance.
• Lead, develop and inspire a high-performing specialist team, building capability through coaching and development.
• Build strong partnerships with senior stakeholders across the organization and contribute as a member of the Enterprise Digital Marketing leadership team.
• Manage priorities, resources, budgets and external partners, and lead continuous improvement and change in content marketing practices across a complex global organization.

Tagged as: Lead Scoring