Lead Strategist – Digital Growth

Role Overview

As a Lead Strategist – Digital Growth, you will help State Farm use customer and prospect intelligence to deliver more relevant, coordinated, and measurable engagement across channels. This role is part of the Digital Growth Engine, a multidisciplinary organization focused on building a stronger learning advantage through trusted data, disciplined experimentation, intelligent decisioning, and scalable technology.

What You Will Do

You will define audience, decision, treatment, channel, timing, and measurement strategies for next-best-action and personalized engagement use cases, partner with data science and analytics teams, and coordinate with digital, marketing, agent, product, MarTech, privacy, and technology partners.

Why It Might Be a Fit

You will have the opportunity to lead through influence and coordinate work across multidisciplinary teams in a complex enterprise environment, and develop business cases and roadmaps that connect engagement capabilities to customer value, growth outcomes, and economic discipline.

Requirements

• 8 plus year experience in strategy, digital product, analytics, growth, innovation, consulting, or a related discipline
• Demonstrated ability to structure ambiguous problems, synthesize quantitative and qualitative evidence, and develop clear recommendations
• Strong business acumen and ability to connect customer needs, operational realities, technology capabilities, and enterprise priorities
• Excellent written and verbal communication skills, including executive-ready storytelling and decision support
• Ability to lead through influence and coordinate work across multidisciplinary teams in a complex enterprise environment

Benefits

• Potential starting salary range: $160,000 – $220,000
• Potential yearly incentive pay up to 24% of base salary
• Annual raise and bonus
• Robust health and wellbeing programs
• Educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring
• Benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more
• Generous time off policies
• 401(k) plan with company contributions of up to 7% of your salary
• Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund