Head of Social Commerce & Growth (China)

Role Overview

We’re building our fashion brand in China from scratch, and we need someone who’s done this before. You’ll own the full China growth playbook: brand presence, creator partnerships, and revenue.

What You Will Do

Grow the brand on Xiaohongshu, drive sales on Douyin, build retention on WeChat, localize with taste, and own the numbers.

Why It Might Be a Fit

You’ll get executive compensation with incentives tied to GMV and profitability, full ownership of the China business, remote flexibility and autonomy, and MPF + Paid Time Off.

Requirements

• 3+ years growing a Western fashion or lifestyle brand in China
• Hands-on experience on Xiaohongshu, Douyin, and/or WeChat Mini Programs
• Existing network of KOLs, KOCs, and MCN partners
• Fluent in Mandarin; professional in English
• Data-driven, but with genuine brand sensibility and fashion taste
• A builder — you’d rather create something than manage something already built

Benefits

• Executive compensation with incentives tied to GMV and profitability
• Full ownership of the China business
• Remote flexibility and autonomy
• MPF + Paid Time Off