Director, GTM Enablement

Role Overview

The Director of GTM Enablement is focused on building and running everything it takes to get Stord’s GTM team ready, including new-hire bootcamp, ongoing training, certifications, and playbooks and content that support the verticalized sales motion.

What You Will Do

Design and run a GTM new-hire bootcamp, build and maintain the ongoing training calendar, design and administer a certification program, build and maintain playbooks, battlecards, and a content library, and track ramp time, certification completion, and content adoption.

Why It Might Be a Fit

The ideal candidate has 5+ years of experience in Sales Enablement, with direct experience building or scaling a program at a B2B company, and is comfortable using AI tools to build training content, personalize onboarding paths, and automate certification tracking.

Requirements

• Bachelor’s degree or equivalent experience in business, communications, or a related field
• 5+ years in Sales Enablement, with direct experience building or scaling a program at a B2B company
• Hands-on fluency with modern enablement platforms (Highspot, Seismic, Gong, or equivalent) for content management, call coaching, and readiness tracking
• AI-native: comfortable using AI tools to build training content, personalize onboarding paths, and automate certification tracking