Product Marketing Director, US Equity Lead

Hybrid Full TimeBaltimore, Maryland, United StatesT. Rowe Price

Role Overview

We are seeking a Product Marketing Director, US Equity Lead to provide senior-level marketing leadership for our US Equity capabilities. This role is responsible for shaping product marketing strategy, positioning, messaging, and go-to-market direction in alignment with broader enterprise content and marketing priorities.

What You Will Do

Lead product marketing direction and prioritization for US Equity in alignment with business unit goals and enterprise marketing priorities. Develop / create differentiated value propositions, messaging frameworks, and positioning strategies for US Equity capabilities and products.

Why It Might Be a Fit

This is a senior individual contributor role. While highly visible and influential, it does not include direct people management responsibility. Success in this role will come through subject matter expertise, strategic leadership, and the ability to influence and align stakeholders across a matrixed organization.

Requirements

  • Bachelor’s degree or equivalent combination of education and relevant experience.
  • 10+ years of relevant experience in product marketing, investment marketing, asset management, product strategy, investment communications, or a related field.
  • Advanced degree and/or CFA designation.
  • Experience working directly with investment professionals, portfolio managers, or product management teams.
  • Experience leading enterprise or global marketing initiatives across multiple regions and client segments.
  • Familiarity with agile prioritization, integrated campaign planning, and content governance models.
  • Deep understanding of investment products, asset classes, capital markets, and institutional/intermediary client segments.
  • Demonstrated success developing positioning, messaging, and go-to-market strategies for complex investment capabilities.
  • Strong executive communication, stakeholder management, and cross-functional leadership skills.
  • Proven ability to synthesize complex information into clear, actionable marketing recommendations.
  • Experience leading integrated campaigns in matrixed organizations.
  • Strong commercial acumen and understanding of business strategy, competitive dynamics, and client engagement.

Benefits

  • Competitive compensation
  • Annual bonus eligibility
  • A generous retirement plan
  • Hybrid work schedule
  • Health and wellness benefits, including online therapy
  • Paid time off for vacation, illness, medical appointments, and volunteering days
  • Family care resources, including fertility and adoption benefits

To apply for this job please visit troweprice.wd5.myworkdayjobs.com.

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