Consumer Data Platform Analyst

Role Overview

The CDP Program Analyst is a hands-on subject matter expert responsible for translating marketing requirements into scalable, identity-aware audiences within TaylorMade’s Customer Data Platform (CDP). This role bridges Marketing, Data, and Engineering to ensure consumer data is accurately ingested, unified, and activated.

What You Will Do

Translate marketing briefs and requirements into technical audience definitions and segmentation logic within CDP, design, build, and maintain reusable, identity-aware audiences, and partner with Marketing, Data, and Engineering to align business needs with technical solutions.

Why It Might Be a Fit

The ideal candidate has proven, hands-on experience with Twilio Segment, background managing ETLs, data jobs, and data pipelines, and demonstrated expertise in audience management and segmentation logic.

Requirements

• Proven, hands-on experience with Twilio Segment
• Background managing ETLs, data jobs, and data pipelines
• Demonstrated expertise in audience management and segmentation logic
• Self-sufficient and comfortable working independently with minimal day-to-day direction
• Strong data quality and governance mindset, with attention to detail in identity resolution and profile stitching
• Effective communicator, able to translate between marketing requirements and technical implementation for Data and Engineering partners
• Experience with a company implementing a new Customer Data Platform (CDP) tool from the ground up is a strong plus
• Familiarity with personalization or recommendation use cases in a consumer or eCommerce context
• Experience with Jira and Confluence for documentation and team collaboration
• Exposure to golf, sporting goods, or consumer retail data environments

Benefits

• Health & wellness
• Performance bonuses
• Product discounts
• Holidays
• Paid time off