Business Development Manager

Role Overview

The role will focus on identifying and onboarding new demand partners, building strong relationships with agencies and advertisers, and driving campaign spend and long-term commercial growth.

What You Will Do

Identify, prospect, pitch, and onboard new direct demand partners, build and manage a strong pipeline, own the full sales cycle, and negotiate commercial terms.

Why It Might Be a Fit

The role requires a strong understanding of digital and programmatic media buying, experience independently sourcing and closing new agency or direct advertiser partnerships, and a strong network across media agencies, DSPs, brands, and relevant advertising decision-makers.

Requirements

• 5+ years of experience in Business Development, Programmatic Sales, Agency Partnerships, Advertiser Acquisition, or a similar commercial role within AdTech
• Strong understanding of digital and programmatic media buying
• Proven experience independently sourcing, pitching, negotiating, and closing new agency or direct advertiser partnerships
• Existing network across media agencies, DSPs, brands, and relevant advertising decision-makers
• Strong understanding of advertising budgets, media planning cycles, campaign objectives, and performance metrics such as CPM, CPC, CPA, ROAS, reach, and viewability
• Experience with programmatic buying models and formats, including display, video, mobile, CTV, open auction, PMP, and programmatic guaranteed
• Ability to translate advertiser objectives and campaign briefs into relevant programmatic solutions and commercial proposals
• Experience launching or scaling agency and advertiser partnerships across Tier 1 markets
• Strong presentation, negotiation, and relationship-management skills
• Confidence communicating with senior agency and brand stakeholders
• Familiarity with digital advertising privacy requirements, including GDPR, CCPA, COPPA, and relevant regional regulations
• Experience using CRM and prospecting tools such as HubSpot, Apollo, and LinkedIn Sales Navigator
• Analytical, self-driven, and commercially focused approach
• Ability to independently manage a sales pipeline and deliver against acquisition, spend, and revenue targets