Marketing Data Analyst

Role Overview

Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, professional turf-care equipment, and ground support equipment. The company markets products under several different brands. The Marketing Data Analyst will develop and manage reports, KPIs, platforms, and dashboards from various data sources to diagnose issues and formulate potential solutions for cross-functional teams and stakeholders.

What You Will Do

Develop and manage reports, KPIs, platforms, and dashboards from various data sources, conduct Search Engine Optimization audits, oversee product experience management platform, implement effective content and on-page Search Engine Optimization, provide actionable insights, and communicate recommendations.

Why It Might Be a Fit

The ideal candidate will have 2 or more years of marketing/communications and customer service or e-commerce experience, comprehensive knowledge of Microsoft Office applications, and experience with data modeling using tools similar to PowerBI/Tableau/Google Analytics.

Requirements

• Bachelor’s degree in Business, Comms, IT, Marketing, or related field
• 2 or more years of marketing/communications and customer service or e-commerce experience
• Comprehensive knowledge of Microsoft Office applications (Word, PowerPoint, Excel)
• Experience with data modeling using tools similar to PowerBI/Tableau/Google Analytics

Tagged as: Data Analysis