Role Overview
The Manager, Marketing Intelligence position plays a key role in enabling data-driven decision-making across Hershey’s marketing organization. This role owns organic social and creative analytics strategy and execution, delivering consumer, category, competitive, and campaign performance insights for assigned brands.
What You Will Do
Frame Complex Analytical Projects, Develop measurement plans, learning agendas, and test-and-learn strategies that address key business questions. Define analytical approaches and success metrics to evaluate campaign, brand, and media performance. Lead marketing effectiveness initiatives including brand lift studies, sales lift studies, matched market testing, and MMM analysis.
Why It Might Be a Fit
Partnering closely with Brand Marketing, Media, Finance, and agency partners, this role translates complex marketing data into actionable insights that improve business performance and marketing effectiveness.
Requirements
- 5+ years of experience in marketing analytics, business intelligence, marketing measurement, or a related field
- Experience in a CPG, agency, or fast-paced consumer products environment preferred
- Experience analyzing digital marketing performance and media effectiveness
- Experience creating executive-level presentations and communicating insights through data storytelling
- Experience partnering with cross-functional business stakeholders and external agency teams
Benefits
- Medical, dental, and vision coverage
- Wellness programs that support your physical and mental health
- Competitive pay
- Annual incentive opportunities
- 401(k) with company match
- Paid time off
- Company holidays
- Flexible ways of working where applicable
- Career development programs
- Learning opportunities
- Internal mobility
To apply for this job please visit careers.thehersheycompany.com.
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