Marketing Automation Manager

Role Overview

The Marketing Automation Manager will own the operational functions that allow the organization’s automation and analytics specialists to work at maximum efficiency and consume clearly defined, standardized inputs to target communications across campaigns and measure Key Performance Indicators (“KPIs”). This position can be based anywhere in the U.S. and will be expected to work east coast hours (standard business hours are 9:00am – 5:00pmET).

What You Will Do

The Marketing Automation Manager will handle the day-to-day program mechanics of executing email marketing plans, manage and maintain Email Marketing Calendar, manage and grow organizational email list, and use SQL query to build and maintain email audiences within Automation Studio.

Why It Might Be a Fit

The ideal candidate will have knowledge in marketing automation, marketing operations or related capacity, proficiency in SQL, AMPscript, and deep understand of data relationships within CRM and SFMC, and the ability to analyze performance data and translate data into actionable strategies for email marketing.

Requirements

• Knowledge in marketing automation, marketing operations or related capacity
• Proficiency in SQL, AMPscript, and deep understand of data relationships within CRM and SFMC
• The ability to analyze performance data and translate data into actionable strategies for email marketing
• Familiarity with project management principles, methods, techniques, and tools
• Experience managing projects that have involved the introduction of new ways of working, processes, and methodologies
• Experience with digital marketing analytics, email marketing platforms (Salesforce Marketing Cloud is preferred), and project management platforms
• Commitment to data hygiene, project management and customer service
• Demonstrated ability to collaborate with cross-functional peers, business owners, strategists, and agency partners to achieve business results

Benefits

• 15+ options for medical insurance (with the Foundation paying 90 percent of the premiums)
• Competitive dental and vision plans
• 401(k) plan with 6 percent employer contribution
• Flexible spending accounts
• Employer paid life and disability insurance
• 18 Vacation Days; 12 Well-Being (Sick) Days; 2 Personal Days; summer Fridays (office closure at 2pm) and a summer holiday week over July 4
• Discretionary bonus on an annual basis
• Flexible work environment
• Regular training courses and events