Content Growth Specialist

Role Overview

As a Content Growth Specialist, you will work on understanding Chinese-speaking parents in the US, growing content channels, driving user acquisition, and improving conversion. You will be expected to help build and optimize the full content → acquisition → conversion funnel.

What You Will Do

Key responsibilities include driving user acquisition through Xiaohongshu, creating high-quality content, connecting content with paid growth & conversion, and analyzing, iterating, and scaling.

Why It Might Be a Fit

This role is ideal for someone with experience in Xiaohongshu operations, paid advertising, education, tutoring, or education technology, and strong content skills.

Requirements

• 2+ years of Xiaohongshu operations experience
• Hands-on experience with Xiaohongshu paid advertising
• Experience in education, tutoring, or education technology
• Strong content skills
• CET-6 or above
• Willingness to work onsite in Beijing
• Willingness to travel to the US for 3–4 months

Benefits

• Base pay: $6000/month
• Performance bonus: up to 10% of base compensation
• Opportunity to transition into a full-time role