Marketing Operations & AI Manager

Role Overview

The Marketing Operations & AI Manager will run the marketing technology stack, own the lead lifecycle and routing, and own reporting, analysis, and insight. This role will build and maintain lead capture, scoring, and lifecycle management, and handoff into business development and sales. The Manager will also design, build, and run AI and agent workflows for repetitive operations tasks.

What You Will Do

The day-to-day responsibilities of the Marketing Operations & AI Manager will include administering, configuring, and maintaining the regional marketing technology platforms and their integrations, including Eloqua and Salesforce. The Manager will also build and maintain lead capture, scoring, and lifecycle management, and handoff into business development and sales.

Why It Might Be a Fit

The ideal candidate for this role will have a strong hands-on experience in marketing operations, marketing technology, or go-to-market operations in a B2B technology environment. The candidate will also have a strong data and analytics background, and experience building AI and automation to remove repetitive work and speed up marketing operations.

Requirements

• Five or more years hands-on in marketing operations, marketing technology, or go-to-market operations in a B2B technology environment
• Strong hands-on experience administering a marketing automation platform such as Eloqua or Marketo, and Salesforce, including automation, integrations, lead scoring, and lifecycle management
• A strong data and analytics background: you query and join data with SQL, build reporting in Power BI, and turn marketing and pipeline data into clear analysis, insight, and recommendations
• Hands-on experience building AI and automation, including agentic AI workflows, to remove repetitive work and speed up marketing operations
• Practical command of the lead lifecycle and a sales and marketing reporting background, including lead scoring, routing, the MQL to SQL handoff, and funnel reporting

Benefits

• Flexible vacation
• Two company-wide Mental Health Days off
• Access to the Headspace app
• Retirement savings
• Tuition reimbursement
• Employee incentive programs
• Resources for mental, physical, and financial wellbeing