Product Marketing Manager (Branding) – Berlin

Role Overview

The Product Marketing Manager (PMM) is a strategic role that drives go-to-market strategy and execution for TikTok’s advertising solutions, with a primary focus on supporting and growing clients within the DACH markets.

What You Will Do

The PMM leads go-to-market strategy and execution for TikTok’s advertising solutions, owns Branding go-to-market strategy and adoption, and designs and executes in-market activations and programs to accelerate product adoption and revenue growth.

Why It Might Be a Fit

Success in this role requires strong self-motivation, sharp prioritisation, the ability to translate data into actionable insights and opportunities, and the confidence to influence senior partners and clients.

Requirements

• 4+ years in product marketing or client solutions within digital advertising, tech, or media
• Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
• Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
• Excellent storytelling, presentation, and stakeholder management skills
• Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
• Track record of delivering against ambitious performance goals
• Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients