Product Marketing Manager (Branding)

Role Overview

The Product Marketing Manager (PMM) is a strategic role that leads go-to-market strategy and execution for TikTok’s advertising solutions with a vertical-first lens. The team partners closely with in-market Sales teams, priority clients, cross-functional stakeholders, and HQ Product and Product Marketing teams in a fast-paced, high-growth environment.

What You Will Do

The PMM leads go-to-market strategy and execution for TikTok’s advertising solutions, designs and executes in-market activations and programs to accelerate product adoption and revenue growth, and identifies opportunities to simplify, scale, and strengthen GTM execution across markets.

Why It Might Be a Fit

The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context, and has strong self-motivation, sharp prioritisation, the ability to translate data into actionable insights and opportunities, and the confidence to influence senior partners and clients.

Requirements

• 4+ years in product marketing or client solutions within digital advertising, tech, or media
• Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
• Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
• Excellent storytelling, presentation, and stakeholder management skills
• Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
• Track record of delivering against ambitious performance goals
• Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid holidays
• Vacation time
• Sick leave
• Life insurance
• Disability insurance