Product Marketing Manager (Shop Ads, Commerce)- Global Business Solutions- UK and Benelux

The Product Marketing Manager (PMM) is a strategic role that leads go-to-market strategy and execution for TikTok’s advertising solutions with a vertical-first lens, driving product education, adoption, and revenue growth.

Requirements

• Proven experience in product marketing or client solutions within digital advertising, tech, or media
• Data Acumen: Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
• Prioritisation: Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
• Communication & Influence: Excellent storytelling, presentation, and stakeholder management skills
• Cross-Functional Agility: Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
• Commercial Mindset: Track record of delivering against ambitious performance goals
• Comfort with Ambiguity: Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients