Product Marketing Manager, Targeting

Role Overview

The Product Marketing Manager, Targeting will be responsible for setting the go-to-market strategy and partnering closely with cross-functional stakeholders in product management, marketing science and business marketing to assess key gaps and develop the strategic direction for our automated targeting solutions and advanced detailed targeting solutions.

What You Will Do

Develop the strategy and bring together cross-functional stakeholders to execute on those plans, define and execute the go-to-market strategy for TikTok’s Targeting and Audience products, and communicate the value proposition of new Targeting and Audience products to all stakeholders.

Why It Might Be a Fit

You will use your experience and marketing knowledge working with Targeting and Audience Product Management to develop the strategy and bring together cross-functional stakeholders to execute on those plans.

Requirements

• 5+ years of product marketing or product management experience with digital ad products
• 5+ years of experience in the digital advertising industry in a measurement capacity
• Strong knowledge of Targeting and Audience solutions and both TikTok and competitor Ads Manager products