Role Overview
The Product Marketing Manager is a strategic role that drives go-to-market strategy and execution for TikTok’s advertising solutions, with a vertical-first lens. The team partners closely with Sales and Product stakeholders to surface growth opportunities, accelerate product adoption, and unlock incremental revenue.
What You Will Do
The PMM leads go-to-market strategy and execution, driving product education, adoption, and revenue growth. This role requires strong self-motivation, sharp prioritisation, and the ability to translate data into actionable insights and opportunities.
Why It Might Be a Fit
The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context. Success in this role requires strong self-motivation, sharp prioritisation, and the ability to translate data into actionable insights and opportunities.
Requirements
- 4+ years in product marketing or client solutions within digital advertising, tech, or media
- Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
- Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
- Excellent storytelling, presentation, and stakeholder management skills
- Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
- Track record of delivering against ambitious performance goals
- Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients
To apply for this job please visit lifeattiktok.com.
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