Audience Marketing Manager (Services and Distribution)

Role Overview

The Audience Marketing Manager (Services and Distribution) will help shape marketing strategy and execution for service-led, distribution-intensive, and distributed-workforce organizations. They will translate market research, customer insights, operational priorities, and performance data into audience strategies, compelling messaging, and sales-ready content.

What You Will Do

Key responsibilities include developing audience strategies, messaging, and sales-ready content, translating complex workforce topics into clear stories, and partnering with Sales, Field Marketing, Demand Generation, Product Marketing, Creative, Customer Marketing, and Analytics teams.

Why It Might Be a Fit

The ideal candidate is a strategic, collaborative marketer with strong communication skills, sound business judgment, and the ability to turn complex information into clear recommendations and compelling stories.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 6+ years of relevant experience in B2B marketing, industry marketing, audience marketing, product or portfolio marketing, content strategy, demand generation, or integrated go-to-market marketing.
• Proven ability to independently develop audience strategy, messaging, and sales-ready content that supports measurable business outcomes.
• Experience partnering with Sales, Field Marketing, Demand Generation, Product Marketing, Creative, Customer Marketing, and Analytics teams in a matrixed organization.
• Strong understanding of B2B buyer journeys, buying groups, account-based marketing, campaign activation, and the relationship between marketing engagement, pipeline, and revenue.
• Excellent writing, presentation, facilitation, project management, and interpersonal skills.
• Ability to manage multiple priorities and influence without direct authority.
• Ability to synthesize market research, customer insight, operational detail, and performance data into clear recommendations and compelling stories.
• Experience in B2B software as a service (SaaS), human capital management (HCM), payroll, workforce management, HR technology, supply chain or operations technology, or another enterprise software environment.

Benefits

• Performance-based bonus plan
• Restricted stock unit awards
• Base pay between $90,900 and $130,700