Senior Insights Strategy Executive — Product Marketing

On Site Full TimeCharlotte, North Carolina, United StatesU.S. Department of Labor

Role Overview

Leads and communicates complex marketing insights to improve product marketing decisions and business outcomes. Partners with demand-generation teams, line-of-business marketers, and senior executives to frame high-value questions and convert analysis into practical action.

What You Will Do

Advise demand-generation and line-of-business product marketing teams on insights derived from client, prospect, media, channel, research, modeling, and AI capabilities. Govern a prioritized learning agenda and identify gaps in consent, tagging, identity, exposure, history, collection, verification, and attribution.

Why It Might Be a Fit

The ideal candidate will be a technically fluent and strategically minded internal consultant who connects product marketing objectives and operational pain points to the data, evidence, and technical solutions required to address them.

Requirements

  • Bachelor’s degree in marketing, business, analytics, economics, or a related field, or equivalent work experience
  • Minimum 10 years of experience in marketing analytics, growth strategy, consumer financial services, product marketing, or consulting
  • Command of demand generation, segmentation, experimentation, attribution, AI applications, measurement, and data governance
  • Demonstrated ability to convert ambiguous business questions and complex analysis into practical product marketing decisions and clear technical delivery requirements
  • Experience influencing senior leaders and coordinating research, modeling, AI, media, data, analytics, and marketing partners without direct ownership of each specialty
  • Strong executive communication, prioritization, consulting, and stakeholder-management skills, with a record of balancing speed, rigor, scalability, risk, and cost

Benefits

  • Dental insurance
  • Vision insurance
  • Health insurance
  • Retirement plan
  • Paid holidays
  • 40 hours per week

To apply for this job please visit ghr.wd1.myworkdayjobs.com.


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